
Russell Baker
August 14, 1925 – January 21, 2019
I was awake well before sunrise that Friday morning. A limousine was waiting for me in front of my building in Bloomfield, New Jersey, because commuter trains don't run that early. I had no time to brew coffee, so I had to make do with a chilled Pepsi offered by the driver. I am not a morning person, but it was part of my job as a publicist to escort my authors to their New York media appearances. I had booked Russell Baker on Good Morning America.
I really didn't know what to expect from Mr. Baker, having only chatted with him briefly on the phone a few times. I had read The Good Times, for which I was doing publicity. It was a delightful memoir about his career in journalism. But I had not yet read Growing Up, his first memoir, for which he'd won a Pulitzer. Our department assistant had rustled up a copy for me only the day before.
I had learned a bit of the history, the unexpected success of Growing Up. The book had gone back for a second printing even before the publication date. The original publisher hadn't anticipated huge numbers on this sweet, understated memoir about coming of age in the shadow of the Great Depression and going on to become a New York Times columnist. The Times reviewed it, of course. It was a rave, and the book had started flying off the shelves, deservedly so.
In my youthful ignorance I hadn't really understood why it was so easy to book media for Russell Baker. It began to dawn when I saw how warmly he was welcomed at the GMA studio. They seemed thrilled to talk to Baker again, even for a mass market reprint of his second memoir. I began then to understand just how beloved he was. As the day wore on, I began to understand why.