The Space Tourism Industry is Stuck in Its Billionaire Phase
In this beginning phase, flying to space is priced only for the ultra-rich, driven by the high costs of new space technology. Virgin Galactic’s launch of Richard Branson represented one of the final key test missions to validate its shiny six-seated spaceplane, SpaceShipTwo, but it was also a meticulously crafted marketing event, complete with flashy promo videos, inspirational speeches, and a pop concert, all designed to help attract more attention, and more customers.
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While Branson and Bezos’ flights to space mark key moments for their space tourism businesses, the space industry is far from being able to offer its services to the rest of the public. To get there, they’ll have to clear several hurdles: Can these rockets reliably fly humans on multiple missions without a hitch? If there is a hitch, like a fatal accident, can the market survive a damaged reputation? And can someone buy a ticket to space just as they can book an expensive flight (instead of just the ultra-rich)?
Then there’s the court of public opinion, which may be difficult to win over. Bezos, Branson and Elon Musk’s space ambitions have been criticized as another example of billionaires spending money on passion projects when there are places and causes where those funds could arguably be put to better use. The US alone struggles with vast wealth inequities, poor access to healthcare and a rapidly changing climate, among other problems that, when paired with space tourism, makes the activity look insultingly selfish to many. Sen. Bernie Sanders (I-VT), a leading critic of billionaires, has repeated that point as the private space race heats up. “Here on Earth, in the richest country on the planet, half our people live paycheck to paycheck, people are struggling to feed themselves, struggling to see a doctor — but hey, the richest guys in the world are off in outer space!,” he tweeted in March.